What Is Content Marketing?

Content marketing is a form of marketing which focuses on sharing helpful, interesting and engaging material with relevant audiences, with the aim of driving awareness of and start conversations with a brand. Content marketing is so much more than simply posting a regular blog on your website, it requires meticulous research and planning and expert copywriting to ensure it lands with the right people at the right time with the right message.

Why Should I Do Content Marketing?

Simply, your customers are expecting and demanding regular content more than ever before. Over 84% of users are now said to expect their favourite brands to generate entertaining content regularly. The ability for users to digest and share content across the globe, on any device, at any time of the day 24/7 means the brands that fail to meet this ever-growing expectation can expect to lose customers, suffer from an SEO point of view and ultimately see the bottom-line results take a hit too.

Content marketing allows your customers and prospects to engage with you at a time convenient for them, at their own pace without the ‘salesy’ focus that many other marketing channels adopt. It’s a chance for you to tell your story, give context to your business and build a following that will shout about your brand to their friends, family and followers.

And no, it’s not just blog posts…