What Is SEO?

Put simply, Search Engine Optimisation (SEO), aims to increase the volume of quality of traffic to your website through organic search engine results. When traffic is said to have come to your website from an ‘organic’ source, it refers to traffic that hasn’t been paid for, with advertising for example. A site which has been optimised for search engines is far more likely to appear at the top of search engine results pages (SERPs).

Speak to the team to find out how we can get you website optimised for search engines.

Source: https://moz.com/learn/seo/what-is-seo

How Does SEO Work?

When you’ve made a search online (using Google, Yahoo, Bing or another similar site) you’ll likely have noticed the hundreds-of-thousands or millions of webpages presented back to you promising to provide the answer to your question. But have you ever wondered how and why your search engine has presented the results in this order?

Search engines use crawlers to analyse every piece of information on the internet, which is then run through algorithms in an attempt to present back to the user the most relevant and helpful webpages based on their search query. In most cases, it’s likely that you’ve found what you needed pretty quickly - out of the trillions of pieces of information, in the blink of an eye, your search engine has picked out and ranked every webpage it deems to be relevant and listed them out for you- pretty impressive, huh?

Whilst the likes of Google, Bing and Yahoo tend to be pretty secretive about the algorithms they use, there are some widely accepted best-practices that are known to improve the visibility of a website. The pie chart compiled by Moz demonstrates just some of the factors that go determine ranking position.

Whether you want to appeal to a local audience, outrank competition or improve the quantity and quality of your traffic, hubbl.’s expert team can take care of your SEO requirements.

Why Do I Need SEO?

Well, because on average 80% of users don’t look past the first page of search results - If you’re not there, you’ve lost 8 in 10 users before they’ve even got to your site.

When a user searches for your product or service, you’d like them to see your website, right? In fact, that’s pretty much why websites exist - it’s your online shop-window that’s live 24/7, 365 days of the year. So, you’ve invested in having a website built and paid for all the associated costs of doing so, the next thing most of of us would love to see is traffic pouring onto your site. It may be possible to achieve this through paid search, paid social, some viral content or some good PR, but the chances are, you’ll need to spend a fortune doing so, only for the traffic volume to plummet once your campaign has ended.

Having your website optimised for search engines means that even when there’s no campaign activity happening, your site is still visible to those trying to find you. It means that Google, Yahoo and Bing recognise your website as being relevant and of high quality and therefore worthy of presenting in their results. It means that you’ve got a good chance of being in those precious top few search results. It means that your business has the best chance to succeed - and who doesn’t want that. If you’re not doing SEO, you really should be - speak to the team to find out how we can help get your website optimised.