What Is Email Marketing?
As you might expect, email marketing is the practice of using email to attract, retain and engage customers. When executed well, email marketing can be one of the most successful channels in the marketers arsenal, delivering impressive ROI results. Done badly it ends up in spam folders along with the hundreds of other emails that your customers receive every day - worse than that, it can really turn your customers off and have long-term implications for the success of your brand if you don’t get it right.
But email marketing is about so much more than a ‘spray and pray’ one size fits all approach - It really starts from the second you capture the details of your recipient and requires meticulous planning to deliver truly engaging emails at the perfect time to ensure your emails get opened, read and clicked. Email marketing can’t be considered in silo, it’s vital that it becomes truly integrated with your wider marketing activity, to ensure your customers and prospects get the unforgettable experience that turns them from prospects into customers and customers into advocates.
Speak to the team today to discuss your email marketing requirements.
Are you GDPR compliant?
The four letters that made many marketers lives a bit tricky in 2018. The GDPR (General Data Protection Regulation) is was introduced to ensure that companies were gaining the relevant consents to send marketing communications to consumers. Whilst the GDPR applies to all kinds of marketing communications, it most frequently gets raised in email marketing conversations.
Having received comprehensive GDPR training delivered by lawyers, the hubbl. team is well placed to ensure all of your marketing activity is compliant with the law.
Speak to the team today to discuss your GDPR compliance
Email Marketing Services
Whether you have an existing email marketing strategy or don’t send any emails at all, hubbl.’s email marketing services will help you achieve incredible engagement through your email channel. We can help you capture more email addresses, determine the best way to engage your email recipients and recommend the best tools that will help you achieve your email goals. Our email marketing services include;
Copywriting of your subject lines and body copy
Technical best practice to increase open-rates and avoid spam traps
Recipient segmentation and persona development
Lead capture strategy
A/B Test Strategy
Email Audit
Email Automation
Email Strategy Creation
Campaign Planning
Integrations with 3rd party software