What is User Experience Design?

In the digital space, User Experience (or UX) Design, is the process of designing webpages or other digital content in a way which makes them useful, intuitive and delightful to interact with. UX is user-centric and determines the experience that your visitors will have when they visit your site or consume your content. Put simply, a site which has good UX will give visitors what they’re expecting, in a simple and convenient way, on whichever device they’re using. A site which hasn’t been designed with the user at heart may be clunky, hard to navigate and frustrating or confusing to use.

At hubbl. UX is central to our web design process. Speak to the team today to discuss your UX requirements

What Is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) is commonly associated with UX as is follows much the same process. The fundamental objective of CRO is to increase the percentage of website visitors who take a desired action (or conversion). The desired action could be ‘macro’ such as purchasing a product or requesting a quote or it can be ‘micro’, such as clicking a specific button or completing a form.

Implementing analytical tracking can identify areas for improvement to drive conversion rates up and increase your ROI

Speak to the team today to discuss your UX requirements

The Why, What & How of UX Design & CRO…

As designers, we consider the why, what and how.

Why: The users motivations for being on the page, how do their values impact their behaviour?

What: Do the features satisfy the users motivations? - Do they work as expected?

How: Does it look good across all devices for everyone?

By understanding why users are on the specific page in question, we can determine what they’re expecting and ensure the features on the page offer this. Once we know that the features are working as expected, we design them to look visually appealing and in-keeping with the wider site, across all devices