What Are Personas?
A persona is a representation of a particular segment of an audience. Put simply, what that means is that a persona is generally presented as a fictional person who represents the typical characteristics of a group of people. By having a single ‘person’ representing a larger segment of an audience, it can be easier to envisage and build marketing campaigns that meet the needs of these people. Many companies will have a small number of personas which cover their entire audience base.
Speak to the team today about creating personas for your brand.
What Might A Persona Look Like?
Let’s use the example of a persona that might represent families with young children
Name: Laura
Age: Early 30’s
Family Status: Married with 2 children under the age of 5
Work Status: Full-time Mum
Household Income: £30-45k per year - Little disposable income
Geography: South-East England, Rural Location
Property Ownership: Owner (with mortgage) of a 3-bed Semi-Detached Home
Likes: Spending time with family, meeting friends, fitness classes, holidays
Dislikes: Life-Admin, public transport, reality TV, politics, fast-food
Shopping Style: Decision-maker in the home. Bargain-hunter but will pay for quality. Enjoys the occasional treat. Will get groceries delivered if busy. Amazon Prime is a life-saver.
Media Consumed: Instagram, Women’s Health Magazine, Local newspaper
Influenced By: Other mums recommendations, Instagram influencers, Which? magazine
Having identified the key characteristics of this group of people, we’re able to accurately and efficiently target this group of people by marketing to them in the channels they use and are influenced by.
Who Are Your Personas? - Speak To The Team To Get Started
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